Hi, I'm Facundo Rosales,
a senior designer focused in UX and scalable design systems

View Projects

Projects

Target group analysis

Awin Design System

Building a scalable, accessible design language for a global B2B SaaS platform.

Research Documentation
To Case Study
Target group analysis

Data Visualization Guide

Creating a unified Data Visualization Guide to ensure clarity, consistency, and accessibility across cross-functional teams.

Research Documentation Accessibility
To Case Study
Target group analysis

UpSkill Design System

Creating a foundational design system for UpSkill that enables consistent cross-platform experiences and accelerates feature development through systematic design principles.

Documentation Component Library
To Case Study

About

I'm a designer with 15+ years of experience across B2B SaaS, B2C, and mobile apps.

Based in Berlin since 2017, I've worked in Argentina, Spain and the UK, specialising in intuitive, user-centred interfaces and scalable design systems that align branding, usability, and technical feasibility.

My work is driven by a passion for creating meaningful, positive change through design.

Services

UI Design

  • End-to-End UX Design
  • Scalable UI Patterns
  • Accessibility Standards

UX Design

  • Heuristic Evaluation
  • Usability Testing
  • Expert Insights

Design Systems

  • Atomic Design
  • Design Tokens
  • Documentation